Law firms wanting to use social media need to work on the long and short of it - long for Google, short for Twitter and other social media. Either way, there are some major advantages for firms wanting to "expose themselves" via online media. An article from JDSupra provides some insights.
Marketing Your Firm with More Short ContentAt the center of every online law firm marketing campaign is content. Whether it is content on yourwebsite, blog entries, or distributed content like press releases or articles, what gets your firm attentionis valuable content.As users turn to Facebook, Twitter, Tumblr, and Google Plus, we see an obvious trend change regardingwhat people like and what gets them to “like” or “+1” your firm. People like brevity.
From short Tweets to brief blog entires, content that is direct and to the point with just 100-200 wordsis what gets attention. While long content is preferred by Google on your website, short content that isheavily shared on Google Plus will still get preferable treatment in the search engine...temporarily.Which is why it helps to know when to go short and when to write long detailed pieces.
Go LongLong, detailed content is best reserved for your website. Explain the legal processes related to yourpractice area for example. Give your visitors as much information as possible to help them understandthat you are an expert in your field with extensive experience. Walk them through the process, coverpossible outcomes, and make them feel like they can trust you and your judgment when dealing with your website is a resource, not just an advertisement.Go ShortWhen you are blogging, Tweeting, interacting on Facebook or using microblogs like Tumblr, or Yahoo!Meme, keep it short. Plug interesting news stories and give catchy titles to fun facts. As interestingthings come across your inbox, Tweet about it or share it on Facebook as this helps keep your socialnetworks active without you having to write anything!
On the other hand, periodically write about suchtopics in 100-200 word blogs to keep your blog filled with content. Your blog entries should also beTweeted, shared on Facebook, and plugged on social networks.
Inform visitors with long content and lure them in with interesting, short facts. Content is still king butbrevity is what fuels social networks.Let’s BuildInform visitors with long content and lure them in with interesting, short facts. Content is still king butbrevity is what fuels social networks.
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